PPC Testing Part 2: Optimization Cheat Sheet

If you’ve been reading this column this year, you know that I have repeatedly pushed you to regard your campaigns as being in a continuous testing environment. Frankly, if you just load up some keywords and put down your credit card there’s a good chance you might just waste your money. Successful paid *** Read the full post by clicking on the headline above ***

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PPC Testing Part 2: Optimization Cheat Sheet

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